Hammad Khan

About Hammad Khan

Let\'s start with a datapoint- only 20% of profile visitors read this section. You are one of them. And that\'s enough about you, my turn now-)As an online marketing professional active in a dynamic environment where TV, Radio, Print and Digital are at crossroads, I am exposed to various marketing and partnerships strategies that deliver results, drive up SOV, visibility and enhance brand recall. From steering brands towards better digital presence and monetising digital assets (Wizcraft, 101 India) to consulting various bluechips (ITC\'s Fabelle, Franklin Templeton, Nerolac Paints and more) on creative digital campaigns that cut through the clutter, I thrive in complexities. Even after 17 years of plying my trade, I am yet to crack the formulaᵀᴹ to marketing success and that\'s why I am often a very curious student in any setup. I love simplifying things - briefs, creatives, strategies and hierarchies and inspiring people to discover self monitoring and responsibilities. I am a big proponent of co-branding and symbiosis in marketing and take pride in setting up syndication between Firstpost and 101India during my tenure. With 4 years of SEO background in my initial years, a significant part of my career in creative and brand strategy, I find myself at a better vantage point when it comes to planning for digital and non-digital marketing.

Experience

1. Founder

   Tango Down

   Oct 2017 — Present · Bengaluru, IN

   Founder, Chief Attention Solver @TDFounded in 2017, Tango Down is a 360 degree creative digital agency helping brands from FMCG, Ratings, FnB, Electronics and Home Consumable verticals.

Education

• St. Columba's

  Senior Secondary

  2000 — 2004

• IAAN School of Mass Communication

  BJMC, Journalism

  2005 — 2008

• Indian Institute of Management Bangalore

  Brand Management