Hammad Yousuf

About Hammad Yousuf

I help CRM and e-commerce teams grow revenue and retention by turning fragmented marketing and operations data into clear, actionable insights.I began my career running digital, marketing and operational projects, where I learned that messy data and fractured reporting were often the biggest barriers to growth. That led me to learn Python, SQL and BI tooling so I could build the pipelines and dashboards teams actually use to make decisions. Today I combine project management experience with analytical craft to connect CRM, sales and marketing signals to business outcomes.Key outcomes: Built SQL/Python ETL pipelines and Power BI/Tableau dashboards, reducing reporting time by 8-10 hours per week and enabling CLTV, cohort, and ROAS analysis. Digitalized inventory and sales operations (Node/React IMS), increasing average profit margins from 10% to 40% in eight months. Led analytics projects for 15+ SMEs, identifying $500K+ in opportunities and improving campaign engagement by 30%.I’m currently exploring data-driven roles in CRM and e-commerce analytics. If you’re hiring or interested in discussing data’s impact on growth, I’d love to connect.

Experience

1. Data & Digital Transformation Manager

   My Optical

   Oct 2023 — Present · New Delhi, IN

   Led the digital and data transformation of a traditional wholesale eyewear business, integrating analytics into operations, marketing, and retail decision-making.• Built centralized dashboards and automated reporting, enabling data-driven reorder, pricing, and promotional decisions.• Managed digital campaigns across email, social, and paid channels, optimizing funnels and conversion tracking.• Streamlined inventory and SKU reporting, reducing manual effort and improving stock management.• Implemented a data-driven sales strategy that expanded retail operations and increased profit margins from 10% → 40% in 8 months.

Education

• Jamia Millia Islamia

  Bachelor of Business Studies (Honors), Business Studies

• EDHEC Business School

  Master in Management (MiM) + MSc. Marketing Management, Luxury & Fashion Management

• Delhi Public School - India

  All India Senior School Certificate, Business/Commerce, General

  1999 — 2013

Skills

• Communication
• Marketing Strategy
• Social Media
• Gaming
• Critical Thinking
• Marketing
• Microsoft Office
• Management
• Leadership
• Microsoft Excel
• Powerpoint
• Business Development
• Project Management
• Customer Service
• Social Listening
• Inventory Management
• Strategy
• English
• Online Research
• Microsoft Word
• Football
• Financial Economics
• Analysis
• Microsoft Powerpoint
• Online Gaming
• Writing
• Teamwork
• Business
• Team Management
• Market Analysis
• Accounting
• Business Strategy
• Big Data Analytics
• Finance