Hammad Limbada
Chief Operating Officer @Jaudi
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WORK HISTORY
Chief Operating Officer @Jaudi
London, GB
Transforming an African money service business into a multi-vertical fintech platform operating across four continents. Leading strategic expansion, product diversification, and regulatory compliance across multiple jurisdictions.Key Achievements:• Led UK entity setup and secured successful FCA registration, establishing our regulated presence in Europe• Initiated and executed company-wide rebrand from TransfaPay to Jaudi, unifying operations across Africa, Europe, and the US• Introduced multiple new verticals beyond core remittance: identity verification, open banking payments, remittance as a service, integrated marketplace, precious metal investments, and multi-currency wallets• Spearheaded international expansion from Sierra Leone base into UK, EU, US and Canadian markets• Scaled platform to £500M+ in transfers, transactions, and customers globally• Drove strategic revenue opportunities and operational excellence across the wider groupResponsible for end-to-end operations, regulatory strategy, product development, market expansion, and brand unification across a rapidly growing fintech ecosystem.
EDUCATION
AAT
Level 2, Accounting and Finance
Westminster Kingsway College
AVCE Business & Finance, Business, Financial Management and Marketing
London School of Computer Education
Microsoft Certified Systems Engineer 2003
SKILLS
ABOUT HAMMAD LIMBADA
A fintech transformation leader and serial entrepreneur with 20+ years proving that profit and purpose aren’t mutually exclusive - they’re essential. A career defined by taking businesses from single products to multi-vertical platforms, navigating complex regulatory environments, and building sustainable value for all stakeholders.As COO of Jaudi, transformed a Sierra Leonean remittance business into a fintech ecosystem spanning three continents with £500M+ transferred and of customers. Through suqya, operating across advisory, investment capital, and a foundation that’s made a positive impact in 21 countries.Whether it’s securing FCA registration, architecting Shariah-compliant finance platforms, or implementing ISO9001 systems, I bring deep operational expertise to every challenge - always with an eye toward innovation that serves both the bottom line and the greater good.My Approach Scaling regulated fintech businesses across multiple jurisdictions Strategic transformation and diversification Building sustainable businesses that create value for all stakeholders Bridging financial innovation with social and environmental impactLet’s connect if you’re interested in fintech innovation, sustainable business growth, ethical finance, or cross-border financial services.
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