Hamit Cheema

About Hamit Cheema

Driving Growth Through Strategic Partnerships, Brand Collaborations & SponsorshipsFor over a decade, I’ve been building high-impact partnerships that deliver multi-million-dollar revenue growth and award-winning campaigns for some of the world’s most recognized brands.From ₹100M+ strategic alliances for Unilever to $5M+ sports sponsorships for IPL teams and Olympic athletes, I specialize in connecting the right brands, platforms, and audiences to create mutually profitable, scalable collaborations.What I Do Best:Strategic Partnerships & B2B Sales – Identifying and closing high-value alliances that drive market share and brand engagement.Brand-to-Brand Collaborations – From Surf x Bosch, Horlicks X Flipkart, KW Magnum X PVR to Lipton x Cult, creating unique partnerships that cut through the noise.Sponsorships & Sports Marketing – IPL, ISL, Olympic athletes — delivering campaigns with 400M+ viewership.Data Acquisition & Sampling Partnerships – Scaled Unilever’s product sampling program with 10+ strategic partners, introducing innovative ad formats and unique sampling experiences that opened new revenue streams and enhanced consumer targeting.Cross-Industry Growth – FMCG, Sports, Tech, E-commerce — bringing insights from multiple sectors to innovate.

Experience

1. Director- B2b Partnership, Mindshare Fulcrum

   Mindshare

   Feb 2025 — Present · Mumbai, IN

   Lead strategic partnerships, B2B sales alliances, and data acquisition collaborations for 30+ Unilever brands, delivering ₹100M+ in partnership value- Scaled Unilever’s product sampling program by onboarding 10+ strategic partners, introducing innovative ad formats and unique sampling experiences that opened new advertising avenues and boosted consumer engagement- Designed and executed integrated campaigns across digital, e-commerce, and traditional media, increasing brand engagement and market share- Identified and capitalized on new revenue streams through content-led and commerce-driven partnerships- Collaborated with cross-functional teams to implement data-driven strategies that delivered measurable ROI.

Education

• University of Pune

  Bachelor’s Degree

• Army Public School

  High School

Skills

• Social Media Marketing
• Event Management
• Networking
• Management
• Market Research
• Customer Relationship Management (Crm)
• Budgeting
• Marketing
• Marketing Communications
• Business Development
• Marketing Strategy
• Sports