Hamad Ahmad

WORK HISTORY

EDUCATION

ABOUT HAMAD AHMAD

Most Amazon sellers are running ads. Most of them are bleeding money doing it. I\'ve spent 7 years fixing that across the USA, UK, and EU markets for brands at every stage, from launch to scale. My process isn\'t guesswork. It\'s a framework I call Data → Intent → Structure → Control. It means every campaign decision I make is traceable back to a number, a search behavior, or a conversion signal — not a hunch. Advertising where I spend most of my time: → ACOS reduced from 38% down to 16% on a competitive USA listing → Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Video Ads managed end to end → Full account audits that surface wasted spend within the first 48 hours → Campaign architecture built around keyword intent, not just keyword volume Listing foundation what makes the ads actually work: → Keyword research built on search intent and buyer behavior — not just search volume → Title, bullet points, and description optimized for both ranking signals and conversion → Main image strategy the single highest-impact variable most sellers ignore → A+ Content and EBC designed to close the sale, not just fill the page → Single and multi-listing creation, optimization, and full keyword integration → Image and video asset focus knowing where and when each format drives results Ranking and brand building the long game: → Backend search term updates aligned to ranking goals, not set-and-forget → Review building strategy integrated into the launch and growth phases → Brand visibility built through Sponsored Brands, video placements, and storefront structure → Private label launches managed end to end from listing build to ranked, converting campaign I hold six Amazon Advertising Academy certifications including DSP Advanced and Video Ads not because I needed the badge, but because the platform moves fast and I stay ahead of it. If you\'re spending on Amazon ads and not seeing a clear return, or your listings aren\'t ranking the way they should that\'s the problem I solve. Open to full-time roles, retained freelance work, and account audits.