Halsten Rust
Director of Partnerships and Product @Creatorade
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WORK HISTORY
Director of Partnerships and Product @Creatorade
Saskatoon, SK, CA
In this capacity, I oversee influencer acquisition, product-market alignment, and monetization pathways to scale creator ecosystem and local business success.Key highlights in this tenure include:Developed Creatorade’s partnerships and product initiatives to support startup growth and investor engagement.Designed and optimized partnership frameworks to align go-to-market strategy with local business needs and influencer reach.Launched and managed Creatorade Influencer Recruitment Program to optimize pipeline processes and engagement models.Achieved 150% of creator onboarding targets in half time by launching an accelerated and impact-driven recruitment program.Delivered a 6:1 return on marketing spend by securing local business partnerships and surpassing monetization targets.Outperformed industry benchmarks by 35% in campaign open and reply rates via hyper-targeted influencer outreach plans.
EDUCATION
University of Saskatchewan
Microbiology and Immunology
ABOUT HALSTEN RUST
In today’s hyper-connected and competitive business environment, sustainable growth stems not only from innovation but from the strength of strategic partnerships. I specialize in architecting high-impact partner ecosystems that unlock new revenue streams, accelerate go-to-market initiatives, and transform product-market alignment into lasting competitive advantage.With a career built at the intersection of partnership strategy, operational execution, and commercial acceleration, I bring a deep understanding of how to turn collaboration into a growth engine. From reshaping global distribution models with category-defining alliances to scaling partner programs that outperform industry benchmarks, I focus on designing frameworks that drive measurable outcomes, including faster onboarding, higher retention, and increased monetization velocity.What sets me apart is a disciplined approach to growth. I combine strategic insight with operational precision to ensure every alliance is aligned with business priorities, investor narratives, and market realities. I have led through volatility by navigating acquisitions, funding cycles, and shifting market demands while delivering consistent value through partner enablement, cross-functional execution, and data-informed decision-making.I do not just build partner programs, I create ecosystems that evolve. My partnerships go beyond transactional value. They are designed to scale, adapt, and integrate deeply into a company’s long-term growth strategy. Whether launching new market entry initiatives, expanding indirect sales channels, or driving multi-stakeholder collaboration, I take a hands-on approach grounded in financial modeling, strategic negotiation, and performance optimization. NOTABLE CAREER HIGHLIGHTS:Scaled department revenue from $0 to over $1M in a year.Built partnerships with Microsoft, Google, AWS, QuickBooks, Lightspeed, and Ingram.Disrupted legacy distribution models across the tech ecosystemI am now focused on aligning with organizations that are growth-minded, impact-driven, and ready to harness the full potential of partnerships. Let’s connect if you want to scale beyond your current horizon through channel expansion, ecosystem innovation, or strategic alliances.
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