Hallie Smith

About Hallie Smith

I built HeyThere Insights to make it easier and faster for education orgs to connect with educators — using paid, structured micro-projects as the starting point for longer-term relationships.And also. A strategic, results-hungry, hyper-productive fractional marketing leader and agency owner with proven results in product-led, sales/marketing-led, and partnership-led growth for K-12 edtech.But here\'s the real story. When I used to work in an elementary school, I was on the Student Study Team, where teachers referred kids for concerns about their learning. I don\'t remember the student\'s name from one of our team meetings; I do remember that he was five years old, couldn\'t count to 100 or recite the alphabet, and had trouble paying attention in class. What he could do was build a 3D model of anything from a regular piece of 8.5\" x 11\" paper. He would cut it into the shapes that, when folded like origami but taped, would become a truck or a car. They had steering wheels and bumpers and dashboards and tires. In the \"SST Meeting\", I pondered this boy\'s future: Would he spend 13 years (minimum) with daily reminders that he\'s a failure because of his lack of skills in reading, writing and math? Though I never ended up working with him (he changed schools), I’ll never forget him. He\'s just one boy—a one in a million boy, for sure—but there are millions like him who need our help.

Experience

1. Founder & Head of Marketing

   Heythere Marketing

   Apr 2024 — Present · San Diego, CA, US

   HeyThere uses decades of K-12 expertise and exceptional creativity to help edtech organizations grow. We provide the strategy, design, and marketing services of an in-house team (without having to hire MARKETING In 4 months, by repairing a domain reputation and improving segmentation, increased average monthly clicks from 13k/month to 56.5k/mo (434%), boosted # of users who clicked by 46% and # of users who opened by 70%. Evaluated and recommended a marketing automation system switch, setting the PLG org to scale more rapidly moving forward. GOOGLE ADS Increased conversion rate from 2%-13%(6X increase) by more narrowly targeting a K-12 specific audience. Set up initial account to gain baseline data on region-specific recruitment ads.PRODUCT MARKETING & LAUNCHES By developing an admin-specific landing page, increased monthly admin page views by 300%. Revised messaging on websites and for product launches to increase clarity of offering for reading, special education, and AI-powered products (web pages, flyers/PDFs, prospecting email sequence, and more).Other projects include market research, creative asset creation (flyer, booklet, tablecloth & booth design, video storyboarding/coordination), and branding & website development.

Education

• Universidad Autónoma de Madrid

  Abroad

• San Diego State University

  MA, Speech & Hearing Sciences

• University of Redlands

  BA, Spanish, Minors in French, Business

Skills

• Blog Marketing
• Educational Leadership
• Speech
• Training
• Marketing Strategy
• Instructional Design
• Project Management
• Marketing
• Curriculum Development
• Public Relations
• Teacher Training
• Staff Development
• Educational Technology
• Management
• Speech Therapy
• Strategy
• Leadership
• K-12
• Salesforce.com
• Instructional Technology
• Teaching
• Higher Education
• Spanish
• Literacy
• Webex
• Editing
• Adult Education
• Educational Assessment
• Webinar Management
• Product Marketing
• Employee Training
• Curriculum Design
• Public Speaking
• Blogging
• Lead Generation
• Customer Service
• Marketing Communications
• Social Media Marketing
• Powerpoint
• E-Learning