Hallie Martin

About Hallie Martin

Virginia-raised, Brooklyn-based, passion-led empath with an aspiration to integrate a behavioral health graduate degree (currently pursuing part-time) with my decade+ of experience in marketing strategy (currently working full-time).My lane of late = health-focused clients that educate and connect people to the right care, and pairing this with the graduate degree will deepen my expertise with science-backed credibility.I bring a background in behavioral research and human-centered communication—rooted in a commitment to understanding the true lived experiences of brands’ audiences and building meaningful pathways to their needs.Across all of my work, I like tough problems, data- and evidence-informed insights, bespoke approaches and frameworks, inclusive collaboration and listening, constructive feedback, overthinking that leads to nuanced solutions and details, and being surprised by others, myself, and wherever my curiosities lead.See below for what I\'m proud of, among other things.Feel free to holler!

Experience

1. Creative Strategy Associate Director

   MRM

   Apr 2022 — Present

   I’m proud of- Playing a key role in developing a behavioral science-driven strategic practice- Being awarded digital innovation grants from the Robert Wood Johnson Foundation- Leading strategy for patient advocacy and misinformation countering tools- Being selected for global projects and traveling internationally to support them- Designing an undergraduate intern program and hearing that they applied it in their classesClient roster includes- Philanthropy: Robert Wood Johnson Foundation- Treatment: Rezdiffra, Sunovion, Crestor, LeqvioRole trajectory- Creative Strategy Associate Director - Content Experience & Omnichannel Engagement- Senior Creative Strategist - Social & Content

Education

• Brooklyn Metal Works

  Jewelery Fabrication, Construction and Design

• University of Virginia

  Bachelor's Degree, Urban Planning, Environmental Science

  2011 — 2015

• McIntire Business Institute at the University of Virginia

  McIntire Business Institute Certification, Marketing, Accounting, Management, Finance and Excel

  2015 — 2016

• Boston University

  Behavioral Health Masters Program

Skills

• Community Management
• Social Media Marketing
• Marketing Strategy
• Social Media
• Creative Direction
• Digital Marketing
• Adobe Creative Suite
• Graphic Design
• Research
• Public Speaking
• Microsoft Office
• Community Outreach