Hallie Magee
Marketing Manager @Homeward
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WORK HISTORY
Marketing Manager @Homeward
EDUCATION
Dos Pueblos Engineering Academy
High School Engineering Academy
California Polytechnic State University-San Luis Obispo
Bachelor of Science - BS, Business Administration, Marketing Management
ABOUT HALLIE MAGEE
I am an experienced marketer with a background in both B2C and B2B marketing. I am passionate about understanding consumer behavior, crafting compelling stories, and leveraging data insights to solve complex problems.As a Senior Growth Marketing Associate at Teladoc, I own late stage re-engagement and winback efforts across Teladoc\'s suite of Chronic Condition programs. I craft and implement comprehensive lifecycle marketing strategies across email, SMS, and direct mail to drive retention, reduce churn and improve health outcomes for our members. I execute campaigns end-to-end, forming hypothesis driven A/B tests to drive engagement, consistently boosting retention rates upwards of 30%. My marketing background also extends into the world of startups. In my previous role, I led marketing at Liftigniter, a B2B SaaS Y Combinator startup. There, I developed and implemented a comprehensive marketing strategy across web, social, paid ads, and email, driving demo requests by 65%. Outside of work, I\'m passionate about blending my love for marketing with my commitment to climate advocacy. As a volunteer with ReusableSF, a coalition focused on passing legislation to reduce single-use foodware in San Francisco, I create content to educate the public on the importance of reuse for the well-being of both the planet and our health.I am committed to using my marketing background to make a positive impact and improve the lives of people - whether in healthcare, climate, or beyond.
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