Halley Hinderer
Senior Marketing Strategist @Bread Financial
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Strategist @Bread Financial
New York, NY, US
I develop and execute data-driven email and direct mail engagement and retention strategies for Private Label and Cobrand Credit Card products. Collaborating across a highly matrixed organization—including Data Science, Credit Management, Compliance, Finance, and Marketing Delivery—I ensure campaign success while maintaining regulatory adherence.I’ve led multiple first-of-their-kind marketing initiatives, including- Pioneering a Big-Ticket campaign strategy, identifying a new business opportunity and partnering cross-functionally to define targeting, messaging, KPIs, and measurement—establishing a framework for future campaigns- Developing the strategy and execution framework for the Authorized Buyer Bonus Offer campaign, leveraging competitive research and profitability insights- Transforming a quarterly Credit Limit Increase campaign into an automated, trigger-based strategy, optimizing timing, channel mix, and operational efficiency- Spearheading the launch of Dynamic Direct Mail, unlocking a scalable campaign capability to streamline execution and expand acquisition and incremental sales opportunities.Beyond campaign strategy, I also drive process improvements, advocate for marketing’s POV in cross-functional discussions, and mentor new hires to ensure long-term success.
EDUCATION
BSB - Burgundy School of Business
Introduction Year to Business and Management, Business Administration and Management, General
Ohio University
Bachelor of Business Administration (B.B.A.), Marketing with an International Business Certificate
SKILLS
ABOUT HALLEY HINDERER
I’m a results-driven senior marketing strategist with a passion for creating data-backed, customer-centric campaigns that drive engagement and business results. With a strong foundation in credit card marketing, I’ve led high-impact email and direct mail campaigns that have generated millions in incremental sales and optimized customer retention.Throughout my career at Bread Financial, I’ve built a track record of identifying business opportunities and executing scalable marketing solutions. From pioneering a vertical specific campaign strategy, which set a new framework for future high-value customer engagement, to transforming a quarterly Credit Limit Increase campaign into an automated, trigger-based strategy, I thrive on solving complex challenges through cross-functional collaboration, strategic testing, and performance optimization.At my core, I’m a data-driven storyteller, bridging the gap between analytics and creative execution to deliver marketing strategies.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.