Halley Dyaanand
Digital Marketing Specialist @Harry Norman, Realtors
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WORK HISTORY
Digital Marketing Specialist @Harry Norman, Realtors
Buckhead, GA, US
As Brand Marketing Coordinator at Harry Norman, REALTORS®, I support the marketing team through project coordination, campaign execution, and cross-departmental collaboration. My role includes managing the content calendar across social media, email, blog, and campaign channels to ensure cohesive messaging and timely delivery.Campaign & Project Coordination: Oversee timelines, deliverables, and communication to support successful campaign launches.Social Media Management: Schedule, publish, and monitor content on Instagram, Facebook, LinkedIn, and Vimeo using Buffer; source agent, listing, and community-driven content; track engagement and compile monthly performance reports.Email & CRM Marketing: Build and deploy campaigns via Mailchimp/CRM, segment and maintain contact lists, draft and proof content, and analyze campaign performance to inform strategy.Website & Blog Updates: Manage website content and resources via Reliance CMS, maintain key pages, and support the creation of landing pages. Upload blog posts and ensure brand consistency.Reporting & Insights: Compile analytics reports using Google Analytics and campaign data to provide insights and content recommendations.Creative Contribution: Participate in brainstorming sessions, research marketing and real estate trends, and contribute fresh content ideas to enhance brand engagement.Tools utilized include Mailchimp (BoldTrail), Buffer, Reliance CMS, Google Analytics, Canva, SEMRush, ChatGPT, and Microsoft Office Suite.This role allows me to combine creativity with data-driven insights, ensuring our marketing efforts are impactful, consistent, and aligned with business goals.
EDUCATION
Georgia State University
Bachelor's degree, Marketing
ABOUT HALLEY DYAANAND
As a data-driven and creatively strategic Marketing Coordinator, I thrive at the intersection of analytics and innovation. With hands-on experience in affiliate marketing, digital strategy, and customer engagement, I’ve consistently delivered measurable results—whether that’s increasing affiliate revenue by 25%, improving customer retention by 20%, or boosting social media engagement by over 30%.At A1 Trading Company, I’ve worn multiple hats—from managing over 500 client relationships to launching optimized affiliate campaigns and developing software trial processes that directly improved purchase rates. My work is fueled by a deep understanding of marketing data and an eagerness to turn insights into action.With a Marketing degree from Georgia State University and internships in fast-paced digital environments, I’ve built a solid foundation in SEO, content marketing, social media, and campaign reporting. I’m proficient in tools like Google Suite, Mailchimp, Hootsuite, and Asana, and I bring an analytical mindset to every project I take on.I’m passionate about combining strategic thinking with creative execution to grow brands, improve user experiences, and drive business success. Let’s connect if you’re looking to collaborate, chat digital strategy, or explore new marketing opportunities.
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