Halley Chang

About Halley Chang

As a dedicated marketing professional, I bring extensive experience and a proven track record from my roles at major corporations like Intel, HTC, and Microsoft, as well as at various startups. With over a decade of experience in co-marketing partnerships, Go-To-Market (GTM) strategies, digital advertising, marketing communications, and event planning, I\'m passionate about creating innovative brands and products with compelling stories. I excel in developing integrated strategies that drive success, approaching challenges with creative thinking, and making impactful decisions that benefit my team and organization. I am committed to fostering a positive and inclusive work culture. Being bilingual in Mandarin, I\'ve built strong relationships with both internal and external partners, contributing to my reputation for effective collaboration.

Experience

1. Minecraft Product Marketing Manager

   Microsoft

   Oct 2021 — Present · Redmond, WA, US

   Drive the strategic development and execution of product marketing initiatives to enhance the success of Minecraft through mobile partners and in expansion markets, especially in Greater China. This involves creating a unified product vision and dynamic marketing strategy in collaboration with partners like Apple, Google, NetEase and cross-functional teams at Microsoft and Mojang Studios. Engage a global community of players to refine product design, prioritize features, set clear business and marketing objectives, define target audiences, and develop compelling value propositions. Lead and deliver international go-to-market campaigns to maximize impact.

Education

• Western Washington University

  Bachelor of Arts (BA)

  2004 — 2006