Camille Hall

About Camille Hall

Marketing Executive >> Strategic Go-to-Market Leadership >> Vision Setting & Enterprise Impact >> Talent Development & EngagementDirected innovative marketing strategies for global and regional leaders, optimizing brand and channel management, designing and executing targeted omnichannel campaigns, and providing the thought leadership to drive customer acquisition, engagement, and retention. Build and lead high-performance teams sharing a passion and purpose for our work, resulting in strategic advancements in market position, revenue and profitability, reputational equity, and consumer relevance. Navigate challenges professionally, leading stakeholders through M & As and changes in organizational priorities and doing so with emotional intelligence, business maturity, and executive presence to foster sweeping trust and buy-in.

Experience

1. Managing Director, Head of Customer Engagement Marketing

   JPMorganChase

   Jan 2021 — Present · Columbus, OH, US

   Cast a global vision for Customer Engagement within the Consumer Bank —and charged with building a world-class customer engagement strategy, challenging the status quo to reimagine omnichannel customer outreach, eliminate a one-size-fits-all approach, and drive unprecedented segmentation and personalization. Lead a ‘test and learn’ agenda and leverage data-driven insights to create personalized outreach campaigns that deliver relevant and timely financial solutions and authentically engage customers. Established a roadmap to drive engagement across the customer lifecycle, ensuring every interaction was personalized to the target audience, introduced potential financial solutions, and provided relevant consumer education. Advanced successful new customer engagement strategy by creating segment-specific programs tailored to customer needs, driving customer-centric outreach designed to advance early engagement and retention. Built and led a best-in-class, high-performing team of 60 professionals, surpassing manager effectiveness and employee engagement benchmarks through diligent engagement and a strong culture of excellence. Expanded scope to encompass Product Marketing, ensuring a consistent consumer experience - from driving awareness and consideration among prospects to fostering engagement, retention and deepening relationships with existing customers. Drove a strong risk and controls environment, creating a culture of execution excellence to mitigate risks, ensure process alignment, and set the tone across the team for monitoring compliance with internal and external expectations.** Served as Executive Director 20••••22 **

Education

• Ohio University

  Bachelor of Business Administration (BBA), Marketing; Minor in Communications

Skills

• Budget Management & Optimization
• Integrated Multi-Channel Marketing
• Brand & Channel Management
• Analytics
• Direct & Digital Marketing
• Customer Engagement
• Campaign Design & Execution
• Customer Acquisition
• Marketing & Brand Strategy
• Division & Segment Leadership
• Product Development & Management
• Agency & Partner Management
• Direct Marketing
• Coaching & Mentoring
• Marketing Strategy
• Creative & Messaging Strategy