Jeff Hall
Marketing and Sales | Customer Acquisition and Retention | Relationship Builder
- Role
- Retail Sales Lead at REI
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jeff Hall
With a mix of strategic thinking, analytical skill, creativity and integrated marketing plan execution, I’ve driven marketing strategy development and implementation at ambitious Consumer-facing and Business-to-Business organizations.Acquiring and retaining customers, increasing brand awareness, launching new products, and expanding into new markets is familiar territory. I’ve helped upstart and challenger brands—like Infiniti, Nextel, Clear and Precor—to be nimble, resourceful and differentiated from their competition.Being creative with limited budgets while competing with some of the biggest, most established brands is an area where I’ve had success.I’ve led marketing teams in fast-growing, fluid, innovation-driven environments. Had the good fortune to have worked with great people at some fantastic places. And, I’ve been at both startups and established companies. I’ve got a hands-on collaboration style with proven success as a people manager, individual contributor, and marketing thought leader.Expertise:• Acquiring and Retaining Customers• Increasing Brand Awareness• New Product Introductions• Go-to-Market Strategy and Implementation• Driving Multi-Channel Marketing Campaigns• Engaging Sales Teams in Go-to-Market Execution• Brand Marketing• Direct Response Marketing• Integrated Marketing Communications• Advertising Development• Digital Marketing• Social Media Marketing• Public and Media Relations• Events and Sponsorships• Local Marketing• Building Channel Partner Relationships• Agency and Vendor Management• Marketing Automation and CRM Platforms• Lead Generation• Creative Problem Solving• People Management• Motivating High-Performing Teams• Cross-Functional Collaboration• Project and Marketing Program Management
Experience
Retail Sales Lead
Jan 2020 — Present · Bellevue, WA, US
Leadership of the department sales team. Drive sales, execute plans to exceed metrics, create a positive, energetic, and accountable work environment, collaborate with brand representatives and other retail teams.
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
UC Santa Barbara
Bachelor of Arts - BA
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