Hali S.

About Hali S.

Marketing & Content Leader and proven pioneer with 15 years’ experience growing new audiences & increasing brand engagement through brand strategy, social media, content, partnerships and experiential marketing.LEADERSHIP: Experience leading large creative teams and smaller, scrappier teams towards a common mission. Passionate about leadership, mentoring talent and cultivating an energetic, inclusive and collaborative culture.BRAND MARKETING: Transformed the brand perception of MLB from a legacy sport to a modern organization which embraced the freedom of self-expression and fun. Campaigns associated with the branding reformation include Let The Kids Play, We Play Loud, and player marketing commercials such as Belli vs. Yeli. The revised positioning of player empowerment in the league positively impacted media coverage and significantly scaled the fanbase with younger generations. SOCIAL & ORIGINAL CONTENT: Oversaw MLB\'s social media department and scaled/restructured with an eye towards new & emerging platforms, new content types and new fans. Developed MLB’s Player Social Media Program and Player Marketing Department. Reinvented legacy YouTube channel into a personality-driven platform that resonates with younger audiences. Led MLB\'s Live Content & Innovation team focused on changing the way fans see baseball through new camera angles and access points. Always on the cutting edge of content & marketing innovation.PARTNERSHIP & EXPERIENTIAL MARKETING: At Dapper Labs, led partnership marketing relationships with 12+ sports leagues, teams and brand partners, including the NFL, WNBA, NBA, and Los Angeles Rams. Developed media & content marketing partnerships with Bleacher Report, the NBA, the NFL and TNT.

Experience

1. Head of Social

   League One Volleyball (LOVB)

   Mar 2024 — Present

Education

• Syracuse University

  Sport Management, Marketing

  2007 — 2011

Skills

• Facebook
• Marketing
• Editorial
• Social Media
• Sports Marketing
• Social Media Marketing