Halima Cagnani

About Halima Cagnani

I’m an aspiring sports marketing professional with hands-on experience in collegiate athletics, specializing in fan engagement, social media strategy, and event coordination. I’ve spent the past year working with Florida Atlantic University Athletics, where I’ve contributed to game day operations, content creation, and brand promotions across multiple platforms. From being on headset during FAU football games to planning digital campaigns and supporting marketing efforts, I thrive in high-energy environments and am passionate about creating memorable experiences that connect fans to the teams they love.

Experience

1. Field Marketing Specialist

   Ideal Nutrition LLC

   Dec 2025 — Present · West Palm Beach, FL, US

   Plan, coordinate, and execute field marketing events aligned with Ideal Nutrition’s brand and campaign objectivesDrive brand awareness through strategic in-store demos, promotional events, and blitz advertising initiativesSupport localized marketing strategies designed to increase product visibility and customer engagementDeliver consistent brand messaging during live demos and consumer interactionsAnalyze customer engagement and feedback to inform future marketing effortsCollaborate with internal teams and retail partners to optimize event timing, placement, and executionAssist in executing go-to-market strategies through experiential and event-based marketingStrengthen brand presence by leveraging high-impact, grassroots marketing tactics

Education

• Florida Atlantic University

  Bachelor of Business Administration - BBA, Marketing

  2022