Haley Williams

About Haley Williams

I\'m a product marketer who specializes in competitive intelligence and analyst relations. Two functions that, when done right, directly shape how a product wins in market.At Optimizely, I lead messaging and positioning for a category-leading digital experience platform (DXP), partnering with product, sales, and marketing to make sure our story is differentiated, credible, and built to convert. My work sits at the intersection of market insight and GTM execution: I translate what analysts, competitors, and buyers are signaling into positioning that lands in deals.That means: 20+ Leader recognitions across Gartner, Forrester, and IDC26+ battlecards that fuel live seller conversationsStrong programs that have directly influenced seven-figure enterprise dealsI do my best work where there\'s complexity to simplify and a market to win. I can build the strategy and write the one-pager. I care about output that moves pipeline, not content that sits in a folder.What I bring- Product messaging and positioning for technical, enterprise products- Competitive intelligence programs built for sales enablement, not just research- Analyst relations strategy that shapes category perception at Gartner, Forrester, and IDC- GTM execution across product launches, sales plays, and market narratives- A bias toward clarity — if a seller can\'t use it in a conversation, it\'s not done

Experience

1. Director of Analyst Relations & Market Intelligence

   Optimizely

   Jan 2024 — Present · TN, US

   Drove $8.4M in attributed pipeline from analyst reports in 2025. Up 300% since 2024.Leader placements we\'ve received:• Gartner Magic Quadrant for Digital Experience Platforms (2025)- highest & furthest • Gartner Magic Quadrant for Personalization Engines (2025)• Gartner Magic Quadrant for Content Marketing Platforms (2025)- highest• The Forrester Wave: Content Management Systems (2025)• Gartner Magic Quadrant for Digital Experience Platforms (2024)• Gartner Magic Quadrant for Content Marketing Platforms (2024)- highest• The Forrester Wave: Commerce Solutions for B2B, Q2 2024• IDC MarketScape: Enterprise Headless Digital Commerce Platforms (2024)• IDC MarketScape: Midmarket Headless Digital Commerce Platforms (2024)• The Forrester Wave: Experience Optimization Solutions, Q4 2024 - highest & furthestAchievements:Identified as top performer and asked to participate in the inaugural SPARK program at Optimizely. This program was created for top 6% of company to develop leadership skills and take on special projects.Lead mainstage speaker planning and presentation development across all Opticon events: Stockholm, London, & San Antonio. 4 keynotes. 2 panels. 5 fireside chats. 15 customers.Selected to lead & represent the Communications & Brand team at the marketing leadership team level while my manager was on maternity leave. Led the strategy and collaboration for 5 Gartner & Forrester evaluations within a 2-month timespan, including: internal kickoff/planning, RFI coordination & reviews, briefing & demo scripting & delivery. Managed the internal roll-out of four analyst report publications in one quarter which included leading the following deliverables/events: an internal campaign kickoff, sales enablement sessions, sales asset development & roll-out, all-company internal comms, global all hands announcements, citations coordination, report insights breakdown, analyst debriefs, etc.Title also held: Communications Director

Education

• Institute for Real Growth

  IRG 1000 Humanized Growth Leadership Program

• East Tennessee State University

  Bachelor's of Business Administration, Integrated Marketing Communications

• East Tennessee State University

  Master’s Degree, Digital Marketing

Skills

• Communication
• Google Analytics
• Photoshop
• Marketing Strategy
• Social Media
• Online Marketing
• Spreadsheets
• Strategic Communications
• Public Relations
• Internal Communications
• Organization
• Copywriting
• Adobe Captivate
• Time Management
• Newsletters
• Microsoft Access
• Microsoft Excel
• Powerpoint
• Editing
• Creative Writing
• Microsoft Word
• Sap
• Email Marketing
• Strategic Planning
• Corporate Communications
• Public Speaking
• Leadership
• Marketing Communications
• Facebook
• Microsoft Powerpoint
• Integrated Marketing
• Search Engine Marketing (Sem)
• Management
• Event Management
• Social Networking
• Social Media Marketing
• Teamwork
• Indesign
• Search Engine Optimization (SEO)
• Digital Marketing