Haley Merck

About Haley Merck

I am a digital storyteller and marketing strategist with a background in advertising…

Experience

1. Social Media Care Manager

   Wingstop Restaurants Inc.

   Apr 2023 — Present · Dallas, TX, US

   Community Engagement/Community Management-Leads community engagement and engagement strategy for X, Instagram, Facebook & Tik Tok channels-Leads guest experience & surprise and delight initiatives on social media-Monitors trending topics and viral moments for activation on our accounts-Social Media Analytics & Reporting-Launched organic and earned social media analytics reporting-Leverages social listening tools to shape content strategy and brand voice -Provides post-mortems to leadership regarding campaign performance-Maintains all social media reporting and analytics for the brand - International & Influencer included-Social Media Content Creation & Strategy-Partners with Brand Strategy team on creative briefs for integrated agency teams (IAT)-Ongoing enhancement of engagement strategy and content direction-Assists with in-house content creation and posting schedule-Provides insight-driven social media strategy recommendations-Lead for International/Global social media accounts, account setup and guidance on brand best practices-Co-lead for AOR Organic Social management & Social Media lead for delivery campaigns-Assistance in experiential events-Influencer Management-Discovery, negotiation, relationship management, and budget management-Briefing deliverables, expectations, content review, and post-campaign reporting

Education

• Texas State University

  Bachelor of Science, Advertising and Mass Communication

  2014 — 2018

Skills

• Money Management
• First Aid
• Public Relations
• Microsoft Office
• Stress Management
• Public Speaking
• Customer Service