Haley Rowland
Marketing Professional
- Role
- Product Marketing Manager at Flack Global Metals
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Haley Rowland
Haley Rowland is a skilled marketing professional with a proven track record of successfully managing multiple entities in a fast-paced environment while developing high-quality marketing materials and initiatives. In her current experience as a marketing practitioner, Haley is managing marketing initiatives across 29 multi-family residential properties in six different markets, driving significant increases in leads, referrals and online presence. Her ability to implement and analyze digital marketing efforts across various platforms, including Facebook, Waze, Google and individual property websites, has resulted in significant engagement and conversions portfolio-wide. Haley also initiates and conducts innovative software integrations with key multi-family platforms, and she streamlines previously implemented processes to optimize software capabilities and enhance the use for onsite teams and consumers. With expertise in leading a large company-wide rebrand, she is a proficient communicator with the ability to promote collaboration of corporate and onsite marketing efforts by communicating effectively with property teams. In her previous role, Haley led the marketing department for one of the top real estate teams in Atlanta, GA. She developed and distributed high-quality marketing materials, including graphics, postcards, and flyers, while partnering with 120+ agents to train them on successful marketing strategies and tactics for their personal brand. In this role, she also managed the company\'s social media accounts (Instagram, Facebook, LinkedIn, Pinterest)- and increased social media engagement by over 300% in the first 3 months. Haley graduated Summa Cum Laude from Kennesaw State University with a Bachelor of Science in Public Relations. While Haley calls Metro Atlanta home in her heart, she is now a resident of Phoenix, AZ, and she fills her time outside of Canva and Outlook with good books, the great outdoors, Mexican food and the best family and friends.
Experience
Product Marketing Manager
Jun 2023 — Present · Scottsdale, AZ, US
Education
Kennesaw State University
Bachelor's degree, Public Relations
2017 — 2020
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