Haley Patrone

About Haley Patrone

Experienced Senior Product Marketing Manager with 10+ years in go-to-market strategy, brand growth, and cross-functional collaboration. Currently leading product launches and messaging alignment at Smartsheet. Proven in driving website traffic, rebranding, and generating e-commerce revenue. Skilled in sales enablement content, optimizing marketing workflows, and using market insights to align strategies with business goals, driving customer adoption and competitive differentiation.

Experience

1. Senior Product Marketing Manager i

   Smartsheet

   Oct 2024 — Present

   Lead go-to-market strategies for collaboration features, aligning messaging with organizational goals and driving successful launches- Craft and refine compelling product narratives that highlight the value of Smartsheet’s collaboration capabilities, engaging diverse audiences across marketing and sales channels- Partner with product, sales, and creative teams to create launch materials, including messaging frameworks, enablement tools, and promotional campaigns that drive feature adoption.

Education

• Indiana Wesleyan University

  Bachelors, Media Communications, Journalism, and History

  2008 — 2012

• Medaille University

  Master of Business Administration - MBA

  2018 — 2020

Skills

• Eloqua
• Facebook Marketing
• Google Analytics
• Google Tag Manager
• Social Media
• Copy Editing
• Editing
• Copywriting
• Multimedia
• Publishing
• Video Editing
• Video Production
• SEO
• Marketing
• Event Planning
• Content Strategy
• Organizing
• Program Management
• Project Management
• Communication
• Online Marketing
• Facebook
• Marketing Strategy
• Digital Media
• Time Management