Haley Multerer

About Haley Multerer

Experienced professional with a strong background in driving comprehensive marketing strategies across multiple channels and businesses. Proficient in digital marketing, event coordination, content marketing, project management, website support, social media, and data analytics, with a focus on increasing brand visibility, lead generation, and customer engagement. A strategic thinker with a passion for innovation and a commitment to enhancing brand growth and recognition in competitive markets.

Experience

1. Senior Marketing Specialist

   Addtronics ®

   Jul 2025 — Present

   As Senior Marketing Specialist at Addtronics, I lead strategic marketing efforts across a growing portfolio of operating companies in the automation space. In a fast-paced, private equity-backed environment, I develop and execute multi-channel marketing initiatives that drive brand alignment, lead generation, and business growth.Key Responsibilities-Oversee corporate and operating company marketing initiatives, ensuring brand consistency while supporting individual OPCO identities-Plan and manage integrated campaigns, including digital, email, content, and event marketing-Partner with sales, engineering, and executive teams to create targeted collateral, presentations, and communications-Develop messaging and assets for M&A announcements, trade shows, and product launches-Support marketing strategies from first acquisition through full integration-Analyze marketing performance and continuously optimize for ROI-Act as a brand steward across internal and external touchpoints

Education

• Western Carolina University

  Bachelor's degree, Marketing

• Western Carolina University

  Bachelor's degree, Accounting