Haley Humphrey

About Haley Humphrey

I lead marketing strategy and execution for a multi-location aesthetics and plastic surgery practice, with a focus on driving revenue growth, strengthening brand positioning, and building scalable systems across both medspa and surgical service lines. My role sits at the intersection of marketing, operations, and patient experience—translating business goals into integrated campaigns, lifecycle strategies, and high-performing digital touch points. I oversee initiatives across email/SMS marketing, social media, events, e-commerce, and CRM implementation, ensuring alignment from first touch through long-term retention.

Experience

1. Marketing Director

   Bengtson Center for Aesthetics & Plastic Surgery

   Oct 2022 — Present · Grand Rapids, MI, US

   Lead marketing strategy and execution for a multi-provider, multi-location aesthetics and plastic surgery practice, overseeing both surgical and medspa service lines.Key Responsibilities:Develop and execute integrated marketing strategy across digital, in-practice, and event channelsLead CRM strategy and implementation to improve lead management, conversion rates, and patient retentionOwn lifecycle marketing, including email, SMS, and re-engagement strategies across the patient journeyDrive revenue through campaign planning, promotional strategy, and performance optimizationOversee brand positioning and content strategy for providers, including social media and before/after portfolio developmentCollaborate cross-functionally with operations, providers, and leadership to align marketing with business goalsManage external vendors and platforms (website, advertising, CRM) to ensure timelines, performance, and accountabilityBuild scalable systems and workflows to support growth across additional locations and providersKey Focus Areas:Lead → Appointment conversionPatient retention and lifetime valueProvider brand development within a multi-practice platformStandardization of marketing operations across locations

Education

• Hope College

  Bachelor's Degree, Communication, General, Minor in Business Management

  2014 — 2017

Skills

• Public Speaking
• Creative Writing
• Management
• Time Management
• Microsoft Office
• Communication
• Responsibility
• Human Resources
• Social Media
• Organization Skills
• Event Planning
• Teamwork
• Customer Service