Haley McLennan
Product Owner, B-hyve @Husqvarna Group
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WORK HISTORY
Product Owner, B-hyve @Husqvarna Group
Project Leadership & Agile Execution• Managed app development projects end-to-end, ensuring timely delivery and alignment with business goals; Created and maintained Jira boards for all retail-related projects; Led sprint planning sessions and prioritized work to keep teams focused and efficient.Stakeholder Collaboration & Communication• Documented requirements and groomed the product backlog to reflect strategic priorities; Facilitated weekly cross-functional meetings to review progress, resolve issues, and maintain clarity; Acted as a liaison between Customer Care, Sales, and Development teams to streamline communication and escalate critical issues.Product Strategy & User Experience• Gathered stakeholder feedback and competitive insights to anticipate customer needs; Partnered with UX designers to conceptualize app screens and review Figma designs for usability and accuracy; Contributed to functional specs and product documentation, including help content and support materials; Monitored user reviews, conducted focus groups, and analyzed UX data to drive enhancements.
EDUCATION
Westminster University
Master of Arts - MA, Professional Communications
University of Toronto Schools
Bachelor of Arts - BA, History, Political Science, Gender Studies
SKILLS
ABOUT HALEY MCLENNAN
I am a highly analytical, curious, and methodical professional with 15+ years of progressive leadership experience directing product development, B2B marketing strategy, complex program management, and research across high tech, irrigation, healthcare, retail, financial, manufacturing, energy/utilities, construction, and media/entertainment. As a resourceful problem solver and critical thinker, I excel at organizing and synthesizing information to optimize productivity and create development plans. I thrive as a diligent, persuasive, and empathetic communicator, leveraging quantitative and qualitative findings to conceptualize solutions and present research in dynamic, fast-paced environments.Career Highlights:* Led strategy development and audit of information on Verizon business-related websites to identify all post-sales support related URLs, found 750 URLs across 16 different domains. Interviewed teams to determine 2022 goals, customer pain points, and support topics. Consolidated 650 pages into 75 new pages with go live 1/2023.* Supported Verizon Business Website Unification Project consolidating 4 main domains within Verizon Business to streamline user experiences. Categorized, consolidated, and redesigned 600+ Web pages. Wrote 200 product document pages over 12-months. Increased site conversion 200%, reduced bounce rate 50%, and improved time spent on site 50%.Specialties: Client Relationship Building • Knowledge Asset Management • Data Synthesis & Analysis • Content Management & Editing • Marketing Research & Analysis • Customer Relations & Engagement • Complex Program Management • Content & Campaign Strategy • Content Findability & Scale
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