Haley Whitehead

Market Research Manager at Microsoft

Role
Market Research Manager at Microsoft
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Haley Whitehead

I am an experienced market researcher with a passion for exercising data-driven…

Experience

  1. Market Research Manager

    Microsoft

    Jan 2022 — Present

    Drive strategic impact across Microsoft via leading cross-portfolio research and brand research. Synthesize consumer and commercial insights into actionable frameworks, consulted 40+ teams to align on actioning marketing priorities and measure impact. Support AI-driven efficiencies throughout the research lifecycle while continuing to elevate human-centric insights. Provide mentorship to earlier-in-career professionals and students. Culminate external presence via speaking at conferences, organizational events, and on podcasts.

Education

  • University of Georgia - Terry College of Business

    Master of Marketing Research, Business

  • University of Georgia - Terry College of Business

    Bachelor of Business Administration - BBA, Marketing, Digital Emphasis and Spanish Minor

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Haley Whitehead — Market Research Manager at Microsoft in Atlanta, GA, US | Unifers