Haley Koehler
Digital Retail Consultant at Toyota | Driving smarter retail experiences, one dealer at a time
- Role
- Digital Retail Consultant at Toyota North America
- Location
- Roanoke, TX, US
- LinkedIn followers
- 500 followers
About Haley Koehler
I am a Digital Retail Consultant at Toyota Motor North America, supporting dealers in the adoption of SmartPath and Monogram to transform the customer buying experience. Over the past eight years in the automotive industry, I’ve worked across sales operations, dealer relations, marketing, and digital retail, giving me a 360° view of how to drive performance and enhance the customer journey.I’m passionate about turning data into insights, building dealer relationships, and helping teams embrace technology that creates efficiency and consistency. Known for being upfront and collaborative, I strive to bring fairness and clarity into every project.Outside of work, you’ll usually find me at a concert, exploring new destinations, or spending time with my dog, Hemi. Originally from Michigan, I now call Texas home, and I’m excited to continue building my career at the intersection of automotive and digital innovation.
Experience
Digital Retail Consultant
Sep 2024 — Present · Plano, TX, US
Lead end-to-end launch and sustainment of Toyota SmartPath across the Boston Region, with 8 dealer launches executed to date, guiding stores through digital retail onboarding, configuration, and adoption• Drive dealer performance through data and analytics, developing custom Power BI reporting and scorecards to track key metrics including Utilization %, SaaPS %, Close Rate, and Lead Volume• Serve as primary TMNA liaison for Boston Region dealers, partnering with regional leadership to align on strategy, strengthen adoption, and support long-term sustainment• Conduct onsite store visits and sustainment engagements, leveraging real-world observations and performance data to improve dealer execution and customer experience• Collaborate cross-functionally with Analytics, AIM, and field teams to enhance reporting, refine processes, and scale digital retail best practices across regions
Education
Northwood University
Bachelor’s Degree, Management
2012 — 2016
Northwood University - DeVos Graduate School
Master of Business Administration - MBA, Business Administration and Management, General
2018 — 2020
Skills
- Sports Management
- Public Speaking
- Microsoft Excel
- Customer Service
- Management
- Fundraising
- Marketing
- Entertainment Management
- Leadership
- Microsoft Office
- Advising People
- Sports Marketing
- Social Promotion
- Organization Skills
- Time Management
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