Haley Kluge
Creative Director
- Role
- Creative Director at Variety
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
Experience
Creative Director
Mar 2023 — Present · Los Angeles, CA, US
As Creative Director at Variety, I lead award-winning creative direction and visual identity across print, digital, social media, web, and video, ensuring a cohesive and innovative brand presence. I am proud to be recognized as Variety\'s first female and youngest Creative Director in the magazine\'s history- Led and mentored a high-performing art department of seven direct reports, fostering a diverse, inclusive and collaborative environment- Spearheaded Variety’s weekly magazine production, collaborating with editorial, marketing, and sales teams to deliver on-brand, timely content- Contributed to editorial planning and optimized workflows to meet tight deadlines while maximizing efficiency- Played a key role in editorial strategy, producing high-impact content like Wicked coverage, with videos that generated nearly 1M YouTube views, 2.7M TikTok views, and 7M page views- Directed the redesign of Variety’s print and digital assets, resulting in an award-winning overhaul of Variety.com, recognized as the top Entertainment Business News Site for 2023 & 2024- Optimized design strategies across digital platforms, engaging over 32M monthly unique visitors across web, newsletters, video, social media and events- Managed departmental budgets, resource allocation and cost optimization while recruiting and onboarding top freelance talent- Designed award-winning magazine covers for including Jennifer Lopez, Michael J. Fox, Zendaya, Robert Downey Jr, Jennifer Aniston and Leonardo DiCaprio- Recognized with industry accolades from the American Society of Magazine Editors, Society of Publication Designers, LA Press Club and more.
Education
Michigan State University
Bachelor’s Degree, Journalism
2013 — 2017
Grand Ledge High School
High School, College Prep
2009 — 2013
Skills
- Communication
- Photoshop
- Social Media
- Writing
- Layout
- Editing
- Illustrator
- Ap Style
- Marketing
- Magazines
- Journalism
- Adobe Photoshop
- Adobe Creative Cloud
- Indesign
- Public Speaking
- Wordpress
- Art Direction
- Photography
- Leadership
- Microsoft Office
- Event Planning
- Typography
- Filemaker
- Adobe Creative Suite
- Publications
- Graphic Design
- Customer Service
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