Haley Beach
CRM & Communication Strategist💻 | Salesforce Certified ⭐ | Dog Rescuer🐕
- Role
- Crm Marketing Strategist at Interlinc Mortgage
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Haley Beach
Why do I love marketing? Easy. I\'m all about the stories and connections that link people to the brands they adore. For over 10 years, I\'ve been diving into the world of brands and companies, using research and learning to amp them up.Whether I\'m brainstorming the perfect customer experience journey, crafting relatable email/text campaigns to drive lead engagement, creating viral reels and tiktoks for social media, or training Loan Officers on all digital platforms to help increase their business, I\'m all about making any industry I touch more fun and engaging. Outside of work, you can catch me buried in a good book, rescuing animals throughout Houston, or trying out the latest Houston eats. Helping others achieve their goals is what I do best. That\'s why I\'m big on charity work and always on the lookout for the next person (or animal!) to lend a hand to.
Experience
Crm Marketing Strategist
Jun 2022 — Present · Houston, TX, US
Subject matter expert and champion for the company\'s CRM, Surefire- Optimized the CRMs’s Realtor newsletter, resulting in a 64% increase in open rate- Integrated and oversaw the company’s first gifting platform, THNKS- Elevated CRM functionality by optimizing workflows, hosting engaging trainings, and enhancing integrations, driving a 38.9% boost in Loan Originator engagement- Created and implemented 12+ new email/SMS campaigns, dispositioning and nurturing leads throughout the sales cycle- Mastered and trained all Loan Officers on all digital technology (CRM, Social Media, OSI, THNKS, MMI, BombBomb)- Curated and orchestrated diverse content formats including reels, static posts, and TikToks across LinkedIn, Facebook, Instagram, and TikTok, resulting in 45k Instagram views and significantly amplifying engagement across all platforms
Education
Sam Houston State University
Bachelor’s Degree, Marketing/Marketing Management, General
2012 — 2016
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