Haley Hedstrom
Executive Director @ Visit Duluth | Strategic Changemaker | Marketing Maven | Impact-Driven Leader in the Tourism Industry
- Role
- Executive Director at Visit Duluth
- Location
- Duluth, MN, US
- LinkedIn followers
- 500 followers
About Haley Hedstrom
Forward-thinking executive with a strong track record leading mission-driven, tourism-focused organizations through strategic growth, organizational change, and community impact. Experienced in building trusted public–private partnerships, aligning diverse stakeholders, and delivering measurable results with lean teams and resources.My work sits at the intersection of marketing, organizational leadership, and strategic communications — helping teams align, focus, and deliver results. I also bring deep experience navigating complex funding environments, including grants, public funding, and municipal partnerships.I am passionate about building strong organizations, fostering meaningful collaboration, and delivering work that creates measurable value for communities, partners, and stakeholders.a
Experience
Executive Director
Aug 2025 — Present · Duluth, MN, US
Lead the official Destination Marketing & Management Organization (DMO) for Duluth, Minnesota, advancing strategies that grow the visitor economy and strengthen tourism’s impact on our local community.• Oversee organizational strategy, operations, and partnerships across the industry and expanded sectors.• Lead the partnership with our agency of record Madden Media, directing destination marketing strategy, brand positioning, and integrated campaigns.• Serve as the spokesperson for Visit Duluth, engaging with media, public officials, tourism partners, and community stakeholders on destination initiatives.• Lead implementation of Visit Duluth’s five-year agreement with the City of Duluth, strengthening alignment around destination marketing, tourism investment, and community outcomes.• Provide leadership for team development, organizational culture, and talent strategy, fostering a collaborative environment that supports staff growth, operational excellence, and strong internal alignment.• Oversee strategic investment of tourism tax funding supporting destination marketing initiatives, community partnerships, and industry collaboration.
Education
University of Minnesota Crookston
Bachelor of Science - BS, Marketing
2015 — 2017
Mesabi Range Community and Technical College
Associate of Arts (AA), Liberal Arts and Sciences/Liberal Studies
2010 — 2011
Southern New Hampshire University
Master of Arts - MA, Communications with a Concentration in New Media & Marketing
2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.