Haley Schluter

Head of Consumer Engagement @LVMH Perfumes & Cosmetics

New York, NY, US

Oversee key Consumer Engagement channels: Paid Social, Brand Media, Paid Search, Influencer, PR-Oversee team of two direct reports and two agencies responsible for driving paid media, paid search, earned media and PR / comms-Support and create synergy on other key consumer channels like e-retail, e-commerce (growth + performance)-Manage, optimize and utilize brand 1st party data, key digital channel performance data, sales and trend data-Build thoughtful omni-lever approach of channel optimization, content creation, briefing, flighting and messaging strategy to feed all channels (paid media, paid search, influencer, PR)-End to end channel reporting and delivery to global leadership, field teams, sales teams and internal stakeholders -Key stakeholder in managing 7 figure budget that drives media, marketing and internal P+L

Syracuse University

Bachelor's Degree