Haley Correll
- Role
- Senior Director, Social Engagement at American Red Cross
- Location
- Jackson, MS, US
- LinkedIn followers
- 500 followers
About Haley Correll
Haley is a storyteller and an audience builder. As the Senior Director of Social…
Experience
Senior Director, Social Engagement
Nov 2021 — Present
Directs enterprise-wide organic social media strategy, which includes collaborating with senior leadership and cross-functional teams on high-impact campaigns and initiatives- Manages a talented team that creates social-first content, executes advanced social media monitoring and reporting, and provides social customer care and community building across national channels for all lines of business- Manages strategic social media governance across the organization, including the creation of enterprise-wide policies, strategies and training sessions to ensure strategic alignment across teams- Partners directly with social platforms to test and implement new tools, and strategically experiments with emerging platforms like BeReal and Bluesky to ensure the Red Cross is on the cutting edge of audience development.
Education
University of Mississippi
Bachelor's degrees, Journalism and English
2005 — 2009
Poynter Institute
Poynter Leadership Academy for Women in Digital Media
2019 — 2019
Skills
- Video Editing
- Strategic Communications
- Ap Style
- Editorial
- Storytelling
- Social Media
- Broadcast
- Digital Media
- News Writing
- Podcasting
- SEO
- Editing
- Journalism
- Video Production
- New Media
- Creative Writing
- Multimedia
- Video
- Online Journalism
- Sound
- Copy Editing
- Blogging
- Press Releases
- Slide Shows
- Photography
- Newspapers
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