Haley B.
Content Marketing Professional | 5+ Yrs B2B & SaaS | Demand Gen | Content-Driven Campaigns That Convert | Social Media, Email, Content, Video, Paid Ads, SEO, Events
- Role
- Marketing Lead at WorldTech IT, LLC
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Haley B.
Results-driven Marketing Professional with 5+ years of progressive experience designing…
Experience
Marketing Lead
Jan 2024 — Present · Austin, TX, US
Increased year over year (YoY) Linkedin followers by 400%(from to by end-of-time); Drive strategic growth through demand generation, content-led growth / content strategy, multi-channel campaign orchestration (SEO, paid, email, social, events), and full-funnel marketing execution; Led end-to-end marketing and campaign strategy, driving lead generation, nurturing, and brand awareness across digital and event channels; Spearheaded the design, development, and execution of multi-channel marketing initiatives including SEO, paid LinkedIn ads, email, social, and sales enablement; Mentored a direct report to execute persona-driven, social media campaigns aligned with market trends and strategic goals; Created and optimized gated content experiences, such as on-demand webinars, video pitches, decks, and whitepapers, to drive conversions and support pipeline growth; Spearheaded event and webinar marketing strategy to generate qualified leads and elevate thought leadership; Systematized follow-up and investor/stakeholder relationship management to support fundraising and sales efforts.
Education
The University of Texas at Austin
Bachelor of Fine Arts - BFA, Design
2015 — 2020
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