Haley Saley
Director, Digital Marketing
- Role
- Director of Digital Marketing at The Office Of Us
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Haley Saley
Over the past 12+ years, I\'ve helped consumer brands grow by bringing together ecommerce,…
Experience
Director of Digital Marketing
Aug 2022 — Present · Santa Barbara, CA, US
Lead marketing across Google, Meta, email, SMS, affiliate, influencer, catalog, anddirect mail, achieving YoY revenue growth and marketing efficiency.• Launched SMS marketing program, generating a measurable share of total revenue within firstyear via targeted segmentation and automation.• Oversaw launch of headless CMS Shopify Plus site, enhancing site speed and improvingconversion rate.• Managed seven figure annual marketing budget with full P&L accountability, achieving ROI-positiveperformance.• Directed email marketing strategy, increasing open rates and revenue per send throughsegmentation and creative testing.• Developed marketing & promotional calendar ensuring cohesive storytelling across all channels.
Education
Pepperdine University
Bachelor of Arts, Integrated Marketing Communications
2005 — 2009
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.