Haley Rohrer

About Haley Rohrer

Marketing professional with over ten years of experience helping brands achieve their business goals across full media mix. Skilled in paid media activation and strategy, content creation, storytelling, press releases, and marketing. Always looking for new ways to help others reach their full potential

Experience

1. Senior Director, Paid Media Investment at & t Business

   Hearts & Science

   Jun 2025 — Present · St. Petersburg, FL, US

   Lead a team of 15+ buyers/planners across social and digital channels including direct partners, programmatic, self-service social and SEM, and online video, responsible for $50MM+ annual budgets for AT & T across nine lines of business focused on B2B and Corporate Sponsorships- Support Upfront planning (linear and video) 25/26 and 26/27 as well as lead negotiator for several joint-business-partner commitments for the agency- Increased ROI for new Business Internet product by 62% in critical six months of launch, driven by digital media, online video sales and cross-channel attributed campaigns- Standing Paid Social Center of Excellence expert for all of AT & T, providing both agency and clients’ senior leadership with executive summaries and PIOVs pertaining to social media

Education

• University of Florida

  Bachelor of Science (B.S.), Public Relations

  2008 — 2012

Skills

• Public Relations
• Proofreading
• Media Relations
• Account Management
• Social Media Measurement
• Social Media Marketing
• Ap Style
• Copy Editing
• Event Planning
• Fundraising
• Integrated Marketing
• Cision
• Editing
• Event Management
• Google Analytics
• Microsoft Office
• Social Media
• Press Releases
• Facebook
• Public Speaking
• American Sign Language
• Advertising
• Strategic Communications