Haley Rabiu
Senior UX Strategist & Research Leader | Driving Business Strategy through User-Centered Research (Mixed-Methods, GenAI)
- Role
- Senior Ux Researcher at Accenture Federal Services
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Haley Rabiu
I’m a Senior UX Researcher who gets genuinely excited about solving complex, high-impact…
Experience
Senior Ux Researcher
Aug 2024 — Present · Arlington, VA, US
I direct end-to-end qualitative UX research to enhance user experiences for a critical service impacting over 16 million annual users. My focus is on applying research insights to reduce points of friction for users and inform continuous improvement, including integrating GenAI tools to reduce time-to-production.• Increased user satisfaction rate of the FAFSA form to 97%.• Executed 12 usability studies, generating 150+ actionable insights across five public-facing applications to increase citizen satisfaction with digital self-service.• Enhanced user pathways through usability testing and data analysis, reducing error rates and increasing task completion for millions of users.• Streamlined design process, reducing time-to-production, by integrating GenAI tools and applying research insights.
Education
Virginia Tech
Bachelor's degree
2012 — 2016
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