Haley J. Durmer
Senior Director, Revenue Optimization at Seattle Mariners
- Role
- Senior Director of Revenue Optimization at Seattle Mariners
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Haley J. Durmer
I’m a data-minded strategist with 10 years of experience in the sports arena. While my foundation is in ticketing and business analytics, I’m a creative strategist at heart. My job is to evaluate data and present recommendations impacting all aspects of our business from revenue generation to operational efficiency across departments. I have a proven ability to straddle the line between strategic and creative thinking. At the Seattle Mariners I focus on business planning with primary oversight of our revenue optimization efforts in sales, marketing, AI and market insights. At my time with the New York Yankees I founded customer loyalty programs, programed client segmentation algorithms, optimized revenue via product, lead and marketing strategies as well as directly managed client servicing. As a former D1 swimmer at the University of Virginia, I have a passion for sports and the business of sports. Constant learning is something I value and of the upmost importance in this ever shifting sector. As such, I love connecting with others in the industry to share best practices and brainstorm ideas. Skills Include: Regression Software, Data Visualization Software, Ticket Systems, SQL, CRM Salesforce, Database Management, Microsoft Office Suites, Marketing Research & Analysis, WordPress, Event Management, Management.
Experience
Senior Director of Revenue Optimization
Jan 2024 — Present · Seattle, WA, US
Responsible for driving revenue growth and operational efficiency within the organization.Manages business lines between strategy and operational execution. Proactively leads end-to-end execution of projects/programs to transform operational performance with quantifiable business impact results. Focus: revenue optimization (business planning, partnerships, AI strategies, ticketing), sales and marketing alignment, sales strategy, marketing strategy, customer/ market insights and organizational leadership.
Education
University of Virginia, McIntire School of Commerce
Commerce (BSC)
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