Haley Ingrum Hoppe

About Haley Ingrum Hoppe

I operate in a constant state of beta, approaching both my work and career as an ongoing evolution. With 10 years of professional marketing experience across the private and public sectors, along with 3 years of operations experience in a venture-backed, scaling startup environment, I bring a well-rounded and pragmatic perspective to problem-solving.I am a solutions-oriented professional who thrives on complex challenges and the creativity they generate—particularly when collaborating with cross-functional teams and experts from diverse disciplines. Collaboration, consensus-building, and creative teamwork are core to how I work and what motivates me.My background spans demand generation, marketing operations, project management, fundraising, strategic planning, and data-driven decision-making. I bring passion and rigor to everything I do and am continually seeking opportunities to learn from and alongside driven, thoughtful professionals.

Experience

1. Senior Manager, Digital Marketing

   DISQO

   Sep 2021 — Present · Birmingham, AL, US

   Sr. Manager, Digital Marketing (January 2023 - present)-Leveraged matrix management to streamline processes between research, product marketing, brand and comms, and demand generation, increasing the number of inbound campaigns from two to seven per quarter-Aided in the strategy and execution of DISQO’s rebranding as a CX Intelligence Platform, website redesign, and multi-product taxonomy transition, all happening simultaneously-Managed the planning and completion of an increased amount of lead generating content and events per campaign that improved the marketing lead to sales opportunity funnel-Streamlined the Marketing and Sales libraries into one system, with a consistent product taxonomy, to improve the effectiveness and efficiency of our sales training and enablement program.Marketing Operations Manager (August 2022 - January 2023)-Scaled operations of a three-pronged marketing team while also managing and maintaining the company website and internal marketing library-Contributed as a project lead in a complete marketing and sales systems integration project, transitioning marketing automation system from Pardot to Hubspot-Acted as the marketing arm of the RevOps team to improve revenue generating efforts, making them more effective and efficient-Lead the marketing team through a transition to a holistic inbound marketing methodology eventually surpassing MQL goals for products and meeting marketing generated revenue goals.

Education

• University of Oxford

  Art History and Literature

  2013 — 2013

• University of Alabama at Birmingham

  Master of Public Administration - MPA, Non-Profit/Public/Organizational Management

  2015 — 2017

• Birmingham-Southern College

  Bachelor's Degree, Art History, Literature

  2010 — 2014