Haley MacIn
Social Media Strategist @Wonderkind Co
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WORK HISTORY
Social Media Strategist @Wonderkind Co
Austin, TX, US
Leads social strategy and creative direction, guiding creative teams from idea to execution. Builds content roadmaps, campaign concepts, and platform-specific ideas that connect brand goals with how people actually engage on social. Partners closely with content creators/social media managers - giving clear direction, feedback, and vision to shape breakthrough content. Uses performance insights to refine strategy and keep Wonderkind brands growing in reach, engagement, and cultural relevance.
ABOUT HALEY MACIN
Social Media Strategist with a strong pulse on trends, performance-driven content, and building creative teams that thrive. I love translating culture, data, and storytelling into social strategies that drive real audience connection and brand growth. Graduate of Texas A&M University, with a degree in Civil Engineering and New Media Art — blending analytical thinking and problem solving with creative perspective to bridge strategy, design, and digital culture.
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