Haley Frank

About Haley Frank

I am a Physician Liaison at Southeast Orthopedic Specialists in Jacksonville, FL, managing over 1,200 accounts across Southeast Florida. I serve as a strategic link between referring providers and our physician pool of 30+ surgeons, helping ensure efficient communication, strong relationships, and continuity of care.I earned a Bachelor of Business Administration in Marketing with a minor in Management from Northwood University, where I was also a collegiate athlete. My career began in the automotive aftermarket industry, where I led initiatives in eCommerce growth and social media brand marketing. This foundation in customer experience, marketing and strategic outreach paved the way for a successful transition into healthcare.With a focus on relationship development, referral growth, and market insight, I’m committed to supporting the success of both our physicians and the broader healthcare community.I am committed to leveraging these experiences to contribute meaningfully in my professional endeavors. I would love to connect!

Experience

1. Physician Liaison

   Southeast Orthopedic Specialists

   Apr 2025 — Present · Jacksonville, FL, US

   As a Physician Liaison, I serve as a key connector between Southeast Orthopedic Specialists and the broader medical community. My role focuses on driving patient referral growth, strengthening provider relationships, and executing strategic marketing initiatives to enhance our community presence and brand awareness.Key Responsibilities: • Build and manage relationships with 65–80 physician accounts and referral sources within an assigned territory • Promote awareness of our orthopedic services and physician specialties to increase patient referrals • Develop and execute external marketing strategies and patient referral programs • Coordinate community outreach efforts and organize special events aimed at building connections and visibility • Maintain and update CORE Hub tools and referral tracking programs • Collaborate with leadership to support organizational growth and strategic initiatives • Analyze market trends and maintain knowledge of the healthcare landscape to identify partnership opportunities • Serve as a liaison between providers and the community, ensuring alignment with marketing and communication goalsThis role leverages my background in marketing, community engagement, and relationship-building while allowing me to make a meaningful impact in the healthcare space.

Education

• Northwood University

  Bachelor of Business Administration - BBA, Marketing