Haley Eiser

WORK HISTORY

EDUCATION

SKILLS

ABOUT HALEY EISER

With 21 years of marketing experience at the world’s largest FMCG and Life Sciences businesses, I have a wealth of expertise in growing B2C brands across developed and developing markets.Currently, as a senior global director for Reckitt, I am driving an enterprise-wide transformation to marketing capability, establishing new ways of working for 2,500 marketers. This follows my role as a strategy consultant for Deloitte, and senior marketing roles for Unilever, Cadbury and Bayer, with P & Ls of up to €2BN.My expertise:→ Volume GrowthI accelerate growth, analysing where to play and how to win, and creating penetration-driven strategies that deliverincremental value in highly competitive categories and markets.→ P&L EffectivenessI maximise profitability through forensic oversight of large P & Ls, leading improvement plans that optimise marginwithout impact on the product or consumer, and in close partnership with R&D, Supply Chain and Trade teams.→ Transformation Created new function from scratch and directing with my team an institution-wide transformation of marketing capability across large, international marketing workforces, strengthening innovation, effectiveness and efficiency.→ Global Marketing LeadershipI build high-performance marketing teams with strong engagement, retention and development, with a demonstrable track record of leading through periods of change and challenge Particulars→ Categories: FMCG (Confectionery, Personal Care, Beauty), Life Sciences (OTC, Medical Devices, Rx, Biotech)→ Markets: Europe, USA, Africa and South Africa, China, LatAm, India and South East Asia →Expertise: Marketing Strategy, Integrated Marketing Communication, Global Marketing, Brand Strategy (Global and Local Brand Building), Digital Marketing, E-commerce, Innovation and NPD, Start-up / Scale-up, Geographic Expansion, Commercial Strategy, P&L Leadership (€200M to €2BN).