Haley Corr

About Haley Corr

After eight years in the pet/outdoor industry with PetSafe Brands (formerly Radio Systems), I am currently the Brand Manager for SportDOG and Kurgo Brands. Armed with a degree in advertising, I\'ve successfully navigated various roles, refining my expertise in ecommerce optimization, email marketing, website content and design, SEO, social media, and impactful marketing campaigns. Collaborating with domestic and international cross-functional teams has been instrumental in achieving brand success. Embracing the power of AI daily, I expedite work processes, copy, and graphic creation. My action mindset, combined with a commitment to continuous learning, fuels my ability to overcome obstacles and consistently drive results.

Experience

1. Brand Manager - Sportdog & Kurgo Brands

   PetSafe Brands

   Aug 2023 — Present · Knoxville, TN, US

   Establish, communicate and execute the connection between the global brand strategy and the addressable US and Canadian markets, defining the products, channels, and brand experience needed to drive growth. Develop and implement an integrated, annual marketing calendar for the US and Canada by leveraging the brand strategies and assets to support the tactics for increased market and revenue growth.Lead execution of marketing efforts to ensure brand integrity on the retail shelf, digital and physical, is representative of authentic brand experience in US and Canada, as well as internationally where applicable.Communicate marketing objectives of promotions, new product launches, marketing campaigns, sponsorships, and point-of-sale projects into supporting business objectives and channel strategy.Write project briefs and manage Jira ticketing process to ensure market needs and deliverables are effectively communicated for brand projects and strategic objectivesEdit, approve and support content development and digital marketing efforts for US and Canada. Share with international teams for reapplication in localized manner.Develop a close partnership with the US, Canadian and International sales teams to gain insights that can be leveraged to gain an advantage in the market and expand doors across current + future retailer partnersPartner with brand marketing research to understand and translate competitor landscapes, channel requirements, marketing strategies, and consumer insights into actionable brand plans with clear business objectivesOversee photo and video shoots for localized assets in collaboration with internal and external resources; review and approve scripts and talent to ensure output meets the brief and the needs of the US and Canada marketsEstablish and manage the marketing budget established for US and Canada

Education

• The University of Southern Mississippi

  Bachelor's Degree, Advertising

  2008 — 2012

Skills

• Public Relations
• Customer Service
• Social Networking
• Social Media Marketing
• Advertising
• Event Planning
• Event Management
• Public Speaking
• Marketing
• Marketing Communications
• Facebook
• Microsoft Office
• Social Media
• Fundraising