Haley Johnston
Marketing Strategist | Brand & Content Marketing | Campaign Management | B2B Events & GTM Execution | Cross-Functional Leadership
- Role
- Marketing Specialist at Susquehanna International Group
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Haley Johnston
I am a strategic marketing leader with a track record of building brands from the ground…
Experience
Marketing Specialist
Susquehanna International Group
Nov 2024 — Present · Richmond, VA, US
Head of Marketing at River\'s Edge, an affiliate of Susquehanna International Group; leading brand, campaign, and go-to-market efforts.• Developed and launched the River’s Edge brand from inception, including naming the company, brand voice, messaging, and visual identity in partnership with design and executive teams.• Built core marketing infrastructure: pitch decks, sales enablement tools, pricing frameworks, web content, and a centralized asset system used across departments.• Led strategy and logistics for 11+ national trade shows and conferences, reducing costs, improving booth quality, and increasing qualified leads through onsite execution and follow-up systems.• Partnered with legal, sales, and leadership to ensure compliance and brand consistency in all client-facing materials and marketing communications.• Created and executed content across web, LinkedIn, email sequences, and internal thought leadership, increasing visibility and engagement.• Integrated AI and automation tools into marketing workflows to enhance efficiency and align with firm-wide digital initiatives.• Mentored interns and supported team growth by establishing onboarding structures, feedback loops, and communication systems.• Acted as project manager for cross-functional initiatives involving marketing, sales, legal, product, and operations, ensuring deadlines, clarity, and alignment. • Regularly evaluated trade show performance and proposed data-backed strategies to maximize ROI, including piloting private events and refining targeting by industry vertical.• Recognized by leadership and peers for initiative, execution speed, brand impact, and contributions to company culture.
Education
University of Virginia
Bachelor's degree, English Language and Literature, General
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