Haleigh Patrick

About Haleigh Patrick

I’m a marketing strategist and project leader operating at the intersection of data, execution, and client experience.In my current role as Associate Vice President, I lead integrated marketing initiatives across multiple commercial real estate business lines totaling ~$1B+ in annual volume. My work spans multi-channel campaigns, high-impact client events, and performance-driven marketing strategies—all designed to drive measurable business growth.I specialize in taking high-level marketing strategy and turning it into executable, scalable initiatives—owning everything from planning and budgeting to cross-functional coordination and delivery.Key areas of focus:• Marketing Strategy & Campaign Development• Event Strategy & Client Engagement• Project Management & Execution• Data-Driven Performance OptimizationI’m passionate about building marketing programs that not only elevate brand presence, but directly contribute to revenue and long-term client relationships.

Experience

1. Associate Vice President Commercial Marketing

   EverBank

   Sep 2024 — Present · Charlotte, NC, US

   Lead end-to-end marketing strategy and execution for CRE Lending, Multifamily Lending, Small Business (SBA and government lending), and Structured Mortgage Finance. Support institutional, investor, and high-net-worth clients through integrated marketing programs that drive growth, brand visibility, and client engagement- Own marketing planning and execution across campaigns, content, activations, and client experiences- Develop and deliver multi-channel go-to-market strategies aligned to business goals and revenue priorities- Partner with senior leadership to position complex financial and lending solutions for diverse client segments- Lead high-profile client, executive, and investor events as part of broader relationship and growth strategies- Manage budgets, vendors, timelines, and performance metrics to ensure ROI and operational excellence- Track and report KPIs by business line to continuously optimize impact and efficiency

Education

• Radford University

  Bachelor of Science, Communications

  2007 — 2011

• Radford University

  Bachelor of Science (B.S.), Communications

  2007 — 2011

Skills

• Imovie
• Customer Service
• Photoshop
• Project Coordination
• Strategic Planning
• Social Media
• Indesign
• Microsoft Office
• Process Analysis
• Program Management
• Marketing
• Dreamweaver
• Process Improvement
• Program Development
• Stress Management
• Budgets
• Time Management