Haleigh Forbes

About Haleigh Forbes

I believe great marketing starts with great people and that the strength of a team is the ultimate driver of performance. Throughout my career, I’ve built and led high-performing, collaborative teams where individuals feel empowered, supported, and accountable. When teams are aligned around a clear vision and shared outcomes, they move faster, think bigger, and deliver stronger results, for both the business and the customer.As a marketing leader, I operate at the intersection of brand, growth, and customer experience, with a focus on driving measurable impact across the full funnel. My experience spans integrated marketing strategy, digital transformation, enrollment growth, paid media, SEO/AEO, creative, content, and web experience, with a deep emphasis on connecting data, creativity, and technology.At American Public Education, Inc.(APEI), I lead marketing and online experience across a multi-brand portfolio, owning strategies that influence demand generation, conversion, and long-term brand equity. I partner cross-functionally across web, analytics, UX, CRM, tech, and research to ensure we’re not only attracting the right audiences, but delivering experiences that convert and retain them.I’m particularly passionate about the future of marketing as a growth engine, where brand and performance are no longer separate, where AI and data accelerate smarter decision making, and where customer experience is the most powerful lever for differentiation. I’m focused on my impact across enterprise strategy, revenue leadership, and organizational transformation as I work toward a CMO role.Outside of my professional work, I’m deeply committed to giving back through my involvement with Casey Cares Foundation, supporting critically ill children and their families. This work continues to shape how I lead, with empathy, perspective, and a strong sense of purpose.I happen to really like what I do, which shows in my work. All of this, is however, second to being a wife and mother to my two children. I love my family and I do not hesitate to reschedule a call if it\'s an important moment to be with my family.

Experience

1. Board Member

   Casey Cares Foundation

   Aug 2023 — Present

   Support marketing, fundraising, and awareness initiatives for a nonprofit dedicated to providing ongoing, uplifting experiences for critically ill children and their families.

Education

• George Mason University

  History, History

  2006 — 2010

Skills

• Online Advertising
• Social Media
• Marketing
• Management
• Sem
• Yoga
• SEO
• Online Marketing
• Social Media Marketing
• Web Analytics
• Lead Generation
• Visual Merchandising
• Graphic Design
• Ppc
• Sales
• Email Marketing
• Google Analytics
• Marketing Strategy