Hala Orasin
Product at Electronic Arts (EA)
- Role
- Sr Product Manager, Game Developer Experience at 美国艺电公司
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Hala Orasin
Strategic Product Manager with a track record of bringing clarity to complexity and…
Experience
Sr Product Manager, Game Developer Experience
Mar 2021 — Present · San Francisco, CA, US
As a Senior PM, I drive strategy and development for EA’s internal developer platform that power game creation at scale. I work across engineering, design, and operations to improve how teams onboard, collaborate, and build — reducing friction, strengthening alignment, and enabling developers to focus on delivering great player experiences-Own the full product lifecycle for internal platforms supporting thousands of developers globally-Partner with cross-functional stakeholders to identify pain points and streamline high-impact workflows-Translate complex technical needs into intuitive, scalable solutions that support both long-term strategy and day-to-day operations-Drive governance, planning, and prioritization frameworks that improve transparency and speed decision-making-Facilitate strategic planning cycles, executive updates, and cross-org coordination for roadmap alignment-Act as connector between platform and studio teams, ensuring strong feedback loops and products that evolve with developer needs-Manage the complete UX/UI design experience for our internal platform through 2 designers-Lead the GDX AI Center of Excellence, shaping long-term strategy, comms, and training programs that guide how AI tooling evolves and scales across EA
Education
Stevenson School
High School
2006 — 2010
Loyola Marymount University
Bachelor of Arts (BA), Communication and Media Studies
2010 — 2014
Academy of Art University
College Credit Courses, Broadcast Journalism and Acting
2009 — 2009
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