Hakha Mashayekhi
Director of Product Design @Warner Bros. Discovery
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WORK HISTORY
Director of Product Design @Warner Bros. Discovery
NY, US
Leading the Engagement & Discovery team:• Leading a multidisciplinary team responsible for defining the global content expression and visual storytelling for Max. Crafting design strategies, establishing creative standards, and developing cutting-edge tools to empower cross-functional teams in delivering world-class key art, video, and assets across the platform. • Driving alignment across merchandising, personalization, and component teams, transforming content strategy into cohesive, user-centric experiences that elevate engagement and drive business impact. • Owning the overall visual and brand identity of the app, ensuring a seamless and consistent brand experience across all touchpoints, from UI elements to bespoke creative assets. • Spearheading personalization initiatives to enhance consumer-facing experiences, integrating dynamic and data-driven solutions that elevate user interaction and maximize engagement. • Partnering closely with product, engineering, and marketing teams to innovate, execute, and scale global creative solutions that resonate with diverse audiences.
EDUCATION
University of Tehran
Bachelor of Fine Arts (BFA), Industrial Design
College for Creative Studies
Master of Fine Arts (MFA), Integrated Design
ABOUT HAKHA MASHAYEKHI
I\'m a product design leader based in Brooklyn, specializing in crafting impactful products that seamlessly blend human-centered design with compelling storytelling. With a relentless drive to humanize technology, I adopt a holistic systems approach that stems from a deep understanding of human behavior.Having navigated both agency and in-house roles throughout my career, I possess a unique vantage point on the challenges businesses and brands encounter. This diverse experience, ranging from startups to corporate environments, equips me with the ability to envision the bigger picture while skillfully leading my team to solve specific problems.Consistently harnessing the power of thoughtful and purposeful design, I thrive on deriving strategic advantages for organizations I work with. By synergizing creativity, innovation, and strategic thinking, I create an environment where form and function converge seamlessly.
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