Judith Ha

About Judith Ha

Judith has been an analytics executive in New York for over 25 years working in Financial Services, Retail, Media and Advertising. She is a seasoned leader with extensive experience building, coaching and growing Analtytic teams that support Marketing partners in delivering results against their business goals. She has notable success in business and marketing strategy, data analysis as well as strategic planning.Judith earned her Masters degree in Statistics from Columbia University and a Bachelors in Applied Mathematics and Industrial Engineering from Smith College. She prides herself on being a Data Scientist as well as a shrewd Marketing partner. Technical Skills: • Analytics and Data Science• PYTHON, R, SAS, SQL• ML - Machine Learning• Multivariate Modeling • Regression• LLM & GAI• Segmentation / Clustering• Profiling• Test Design & Measurement• Next Best Action (Pega)• & MTA

Experience

1. Head of Advanced Analytics

   Under Armour

   Jul 2021 — Present

Education

• Smith College

  Bachelor of Science - BS, Applied Math & IEOR

• Columbia University

  MS, Statistics

• General Assembly

  Certificate of Data Science in Python, (Pandas, Numpy, matplotlib, scikit-learn, seaborn, scipy, BeautifulSoup)

Skills

• Consumer Insights
• Cross-Functional Team Leadership
• Marketing
• Database Marketing
• Multi-Channel Marketing
• Campaign Management
• Customer Insight
• Direct Marketing
• Strategic Partnerships
• Mobile Devices
• Online Advertising
• Management
• Web Analytics
• Integrated Marketing
• Strategy
• E-Commerce
• Segmentation
• Analytics
• Statistical Modeling
• Crm
• Leadership
• Business Intelligence