Haiyue Song

Director, Digital Attribution & Insight @Comcast

Knoxville, TN, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Dec 2023 — Present

Director, Digital Attribution & Insight @Comcast

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Lead measurement futureproofing strategy and roadmapPartner with to develop framework for MTA and clean room strategy & implementation across key partners (Neustar, Epsilon, Blockgraph, AMC)Develop CAPI solutions for Social & Digital measurement and optimization Lead Google measurement strategy & implementation of privacy sandbox and enhanced conversionsCollaborate on privacy workstreams & implement compliant measurement solutions

EDUCATION

1992 — 1997

Peking University

BS, Mathematics

N/A

Cornell University

MS, statistics

SKILLS

Logistic RegressionCompetitive AnalysisRisk AnalyticsStatistical ModelingTime Series AnalysisBusiness DevelopmentAnalysisPredictive AnalyticsMarketing StrategyCustomer AcquisitionMarketing AnalyticsStrategyPredictive ModelingAnalyticsBusiness StrategyLoyalty MarketingBusiness AnalyticsCredit CardsQuantitative AnalyticsMarketingDatabase MarketingLoyalty ProgramsCustomer AnalysisCustomer InsightSasData MiningData AnalysisSegmentation

ABOUT HAIYUE SONG

Drive business strategy and results though analytics.Specialties: Marketing strategy, data and information strategy, targeting model, customer segmentation and analysis.

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