Haillie Robillard
Key Account Marketing at On | Sporting Goods
- Role
- Key Account Marketing Lead - Sporting Goods at On
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
Experience
Key Account Marketing Lead - Sporting Goods
Dec 2024 — Present · Portland, OR, US
Lead marketing strategy and execution for the Sporting Goods channel at On, including the brands largest global retailer-Develop account-specific marketing plans that align brand priorities with retail environments throughpremium in-store experiences, a robust digital marketing strategy, engaging events and closepartnership with accounts-Partner closely with various cross functional teams including sales, visual merchandising, retail, brandexperience, campaign leads, tech reps, finance, and external agency partners to proactively managecomplex and fast paced projects-Directly manage over $12M of marketing budget across multiple accountsPresent our seasonal marketing strategies to senior leadership on both the brand and retailer side,leading GTM conversations through forward-looking marketing strategies and storytelling frameworks-Developed a 2025 digital marketing strategy for a key account that drove +50% YoY Sales Growth and increased “athletes new to brand” by 27% YoY
Education
Southern Methodist University
Political Science and Government
2010 — 2011
Principia College
Bachelor’s Degree, Political Science
2010 — 2013
TASIS-Switzerland
High School
2008 — 2009
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