Haille Fritz

Associate Manager, Communications @DECIEM | THE ABNORMAL BEAUTY COMPANY

New York, NY, US

Contributes to planning and implementation of Communications & PR strategy across all DECIEM Brands including The Ordinary, LOoPHA, NIOD, and AvestanContributes to the creation and writing of press and communications materialsSecures consistent coverage for existing DECIEM Brands, driving excitement and visibility for new Brand launchesManages and oversees new product launch mailings for press + influencers, including the curation of press materials for the announcement of brand campaigns + initiativesResponsible for the ownership of DECIEM’s overarching influencer database, consistently vetting new contacts + fostering key relationships with influencers across business, fashion, beauty, wellness,+ lifestyle Strategizes + conceptualizes inspiring product seedings for influencers, brand partners + retailer affiliatesCreates strong social + press dialog to elevate the brand on DECIEM\'s behalfIdentifies enhancements + capabilities to drive improvements for new + ongoing projects,onboarding new tech + tools where relevantDevelops creative ideation on how to communicate DECIEM\';s brand + values in new, authentic ways, integrating influencers, brand builders + press for 360 storytellingResearches + stays up to date with industry trends + news, specifically in ways other brands are collaborating + creating unique experiences via offline + online communicationsManages + executes digital communications roadmap to facilitate educational social conversation + talk-abilityFacilitates online + offline events for both DECIEM + the retail partners

University of Missouri-Columbia

Bachelor of Arts - BA, Communication and Media Studies

University of Missouri-Columbia

Communications, Mediated Communications | Criminology, Sociology and Psychology Minor