Hailey Smith
Marketing Consultant | Expert in Full-Funnel Strategies, Subscriptions, Events, Paid Advertising, CRM Optimization, People & Project Management
- Role
- Fractional Head of Marketing at Atlas
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Hailey Smith
Dynamic leader with a track record of building and scaling marketing programs that drive growth, customer engagement, and brand authority. With 10+ years of experience across content and product marketing, full-funnel strategy, and digital transformation, I’ve led successful initiatives for leading brands in media, finance, and subscriptions, consistently surpassing revenue and audience goals. A strategic thinker skilled in team leadership and a HubSpot expert, I excel at developing data-driven campaigns that align business objectives with audience needs.Passionate about empowering teams and connecting impactful content with engaged communities.
Experience
Fractional Head of Marketing
Dec 2024 — Present
Develop and execute global marketing strategy to drive customer acquisition, engagement and conversion. Lead marketing recruitment, interview and hiring efforts. Manages team of four.
Education
Learning @ Morning Brew
Leadership Accelerator
University of South Carolina
Bachelor of Arts in Journalism and Mass Communication, Public Relations
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